The economic viability and prognosis for sustainability of the media in Sierra Leone, is
becoming of increasing concern to media practitioners and development partners,
considering the important role played by the media in national development. The Media
Reform Coordinating Group (MRCG) therefore commissioned this study to develop a
Framework for Revenue Generation, Resource Mobilization, Sustainability and
Accountability of the media in the country.
In order to get clarity on the current state of the media, a questionnaire was issued to a
group of media practitioners at a meeting called by the MRCG to discuss the issues. Data
from the questionnaire revealed that indeed there were major challenges in relation to
accountability and sustainability of the media. Through the data collected and discussions
held with the media practitioners, the challenges threatening the sustainability of many
media institutions in the country were grouped under three main headings, namely:
financial management, statutory compliance and business growth.
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