FRAMEWORK FOR MEDIA SUSTAINABILITY
In order to get clarity on the current state of the media, a questionnaire was issued to a group of media practitioners at a meeting called by the MRCG to discuss the issues. Data from the questionnaire revealed that indeed there were major challenges in relation to accountability and sustainability of the media. Through the data collected and discussions held with the media practitioners, the challenges threatening the sustainability of many media institutions in the country were grouped under three main headings, namely: financial management, statutory compliance and business growth.